Knowing where your product is on shelf could even encourage you to re-think the logo placement, size of type, or colors, in order to increase shelf appeal. Understanding why retailers place products where they do can help you get a sense of what makes a great package. Knowing what is a planogram merchandiser and how retailers use them is essential to creating packaging for brick and mortar stores. A Packaging Partner for Your Planogram Goals And since pouches take up less space on shelf than rigid containers, retailers can fit more of your product in the same space. But if your product is sold in a stand up pouch, for example, it will fit nicely on the shelf and stand on its own.
Boxes and jars can be bulky and take up more than their share of valuable shelf space. You’ll want a quality package that consumers cannot help but notice, and in a package that feels good in their hands, while offering the functionality consumers crave.Īlso, as you create your next package, consider how much shelf space your packaging is taking up.
That’s why the right materials and the right printing process is so important. So when designing your package, consider the merchandising plan for the store and how your package’s design, color, size, and overall appeal can play a role in where it’s placed and thus what shoppers notice. Since planograms help retailers maximize shelf space and draw consumers in, it makes sense that a more eye-catching, functional package could find its way to a more visible place on shelves. Knowing what planograms are and how they work can help you understand the part packaging plays in where things end up getting placed on the retail shelf. So, why should you as a brand owner care about planograms? But a planogram’s ultimate goal is to help the store drive sales.
Regardless of the size of the store, retail shelf space is limited and as such a planogram is useful to plan out and maximize space.
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